Design 10x · locked 18 Aug 2026

Two systems. Almost nothing left to invent.

This is the consolidation. Same story on both sites: start with the roof, work out the job, then same-work prices. Different skins. A generated page may only use what is on these two boards. If it is not here, it does not ship.

OnRoover

Quiet paper.

Company site. Introduce Roover. The roof is an object to understand. Close is a conversation, not a start field.

Frozen

TypeHanken Grotesk display 300. Manrope body 400–700. No third face.
Paper#f3f4ef paper · #faf9f3 clean · #e7eae4 deep
Ink#0b2a20 · soft #3f514a · green #0e6545
Amber#ffb54c wordmark dot only. Not a button. Not a mood.
PictureThe same isolated roof, on paper. Reference visualisation. Never a visitor’s house.
DoorTalk to Roover → onroover.com/contact
LeadStart with your roof. Then job before price. Messaging v2, verbatim.

Kill

  • truck, street, lifestyle, or “illustrative delivery” photo
  • Find My Roof, address field, or live Start
  • Blaze orange, Host Grotesk, Inter as the brand face
  • lab chrome, Geometry, Pennhurst HUD, industry section
  • a new first-screen concept
Talk to Roover
RoofHero

A $50k start.

Marketplace. A homeowner is about to spend fifty thousand on the thing over their family. Calm, clear, one door. Proof over play.

Frozen

TypeHost Grotesk headings. Inter body and UI. No third face.
GroundPampas #f4f3ec · plantation #1e4c41 · ink #191919
Blaze#ff7006 is the one door. One blaze control per viewport. Never a wash, never a hero.
PictureTheir roof, aerial, or the job card. Same work, side by side. No stock family. No truck.
DoorFind my roof. Address is the start. No second primary.
LeadStart with your roof. Work out the job. Compare real prices. Same locked order.
GravitySpace, stillness, no-obligation in the first breath. This is not a consumer app.

Kill

  • play-first colour toys or “choose the look” as the meaning
  • Hanken, Manrope, or OnRoover paper as the RoofHero skin
  • gimmick motion, surprise photography, countdown, urgency
  • Roof Review, scope, instant quote, AI, guaranteed price
  • a second primary CTA competing with Find my roof
Find my roof

A new page may vary four things.

Everything else is a reopen. This is how generated pages stop blowing up the last 20%.

May vary

  1. Which approved components, and in what order
  2. Which locked Messaging v2 lines, used verbatim
  3. Which approved picture type: roof object, aerial, or job card
  4. Length. Not voice, not colour, not type, not a new verb

May not

  • Add a typeface, hex, or photo genre
  • Invent a first screen
  • Mix the two skins
  • Use motion to introduce a new picture
  • Write a better line than the lock

Close test

  • Can you name the roof and the order in one breath?
  • Is there one door?
  • Would a $50k decision still feel calm on RoofHero?
  • Would OnRoover still feel like paper, not a market?
  • If yes, it is good enough. Stop.

Locked from live tokens, 18 Aug 2026. OnRoover ratifies the rendered V4 system (Hanken + Manrope on paper), not the older Inter-only packet note. RoofHero ratifies Host Grotesk + Inter + blaze + plantation as already live on roofhero.com.au. Messaging v2 stays locked. Truck stays killed. No new concept.